THE FULL DIET
The Full Diet is a pioneering weight-loss programme based on cutting-edge science. However much weight you want to lose - from a few pounds to several stone - this diet is clinically proven to work and to keep the weight off. Dr Saira Hameed is one of the UK's leading weight-loss doctors and a Consultant Endocrinologist at the NHS Imperial Weight Centre.
Within the saturated realm of diet books, it’s important to stand out. Dr Saira Hameed had no social media presence, so we were tasked with establishing her as an authoritative voice within the digital space.
In the initial stages of the campaign, our strategy focused on bolstering Dr. Saira's online presence through social media platforms and search engines. We created three dedicated social media accounts, developed a compelling landing page, and optimized pre-existing pages and bios to include references to her book, The Full Diet, for enhanced search engine visibility.
Following the book's announcement, we took a step further by establishing a private community space called ‘The Full Diet Community’ on Facebook. This space provided members with an avenue to share their progress, exchange recipes, offer tips and provide encouragement. This proved to be a pivotal element in fostering engagement with Dr. Saira's audience, setting the stage for the subsequent announcement of her second book, The Full Diet Cookbook.
THE RESULTS
A Sunday Times Top 10 Bestseller
* Built Dr Saira’s social platforms from zero.
* Created a heavily engaged Facebook community
* Devised a social content plan for 5 months.
* Google AdWords campaign targeting dieters
* Meta campaign targeting dieters to introduce them to The Full Diet
* Created a Full Diet landing page to help with Search Engine Optimisation
‘I have been incredibly lucky to work with Ali on the publicity and marketing for my two books. Ali is extremely proactive, has numerous smart, creative and highly effective ideas and is very hard working and dedicated to the projects he takes on. He is very responsive and communicates very well at all stages. While he is an expert in the field, he is very generous in allowing a non-expert like me to contribute ideas and our work together has very much felt like a collaboration. When I wrote my books, I had no experience at all in media and Ali was a reassuring, kind and knowledgeable presence throughout. In the lead-up to the publication of my first book, I had never been on social media (any channel) before - Ali has grown my Instagram and Facebook - building a Facebook community for my readers which is a very strong, kind and collaborative meeting place. Ali has seen ideas for publicity and marketing in so many different formats and clever ways. As a first-time author, I was totally delighted when my book became an instant Sunday Times bestseller and I have no doubt at all as to how much Ali's creative genius played a huge part in that. I am really grateful to Ali, it was the greatest pleasure working with him and I recommend him unreservedly.’
– Dr Saira Hameed
Consultant Endocrinologist at the NHS Imperial Weight Centre
and Sunday Times bestselling author of The Full Diet