SCAR TISSUE
After successfully collaborating on Ollie Ollerton's two non-fiction bestsellers, Break Point and Battle Ready, we were entrusted with crafting the transitional campaign for his fiction debut, Scar Tissue.
Adopting a cinematic approach to our creative endeavours, the campaign revolved around building the characters and introducing Ollie's fans to the captivating anti-hero, Alex Abbott. Our primary goal was to generate curiosity and pique interest among his base audience.
Executing a comprehensive 360-degree campaign, we captivated Ollie's existing fanbase through compelling social media content. Simultaneously, we strategically targeted new audiences and thriller enthusiasts through meticulous planning and clever marketing strategies – utilising platforms such as NetGalley and partners such as Waterstones and David Lloyd Clubs.
THE RESULTS
Ollie Ollerton’s debut thriller has an average of 4.3 stars out of 5 on Amazon, with 1,695 reviews.*
*as of June 30th 2023
* To gain traction with fiction readers and the ‘bookish’ community we shared advance copies of the book via NetGalley – helping build reviews ahead of publication day
* We created a designated landing page and ran a pre-order competition across Ollie’s social platforms to win Alex Abbott’s ‘ultimate battle box’ – everything you need to workout anywhere, any time
* We took a bold, cinematic approach to marketing creative – building a story, first introducing Ollie’s fans to the central character Alex in a series of short teaser trailers, before fully announcing the book
* A complete 360 campaign, we designed animated artwork for digital screens at Nationwide Tesco superstores, gyms and at roadside
* To compliment this we ran a programmatic digital campaign with the MailOnline and created various assets for Ollie to share organically
* We ran an Instagram live, hosted by bestselling thriller author Chris Ryan, in partnership with Waterstones to cross-promote each authors’ titles
* To reach a new audience, we partnered with David Lloyd Clubs to win signed copies of the full Ollie Ollerton publishing backlist, cementing his authority in this area
