WHY HAS NOBODY
TOLD ME THIS BEFORE?
Filled with secrets from a therapist's toolkit, Why Has Nobody Told Me This Before? is the must-have handbook for optimising your mental health. Dr Julie's simple but expert advice and powerful coping techniques will help you stay resilient no matter what life throws your way.
Dr Julie had amassed a huge following online via her TikTok platform; our aim was to convert these followers into book buyers –whilst also seeking to reach a wider, more generalised audience who may not be familiar with TikTok.
The aim was for this book to be a perennial seller – so we highlighted plenty of opportunities for spikes throughout the year and worked with Dr Julie to optimise plans during these periods. Creatively, we developed a clear brand aesthetic in line with the book branding.
We focused the bulk of our paid social advertising across Meta and YouTube, whilst utilising Julie’s already successful TikTok with organic content.
THE RESULTS
The Sunday Times No.1 Bestseller of 2022
* The bestselling non-fiction title of 2022
* The bestselling book for Penguin Random House (2022)
* One of only two books to sell over 100k (2022)
* A year-long, perennial digital campaign with planned activity throughout the year.
* Partnership with BetterYou LTD for an influencer mailing
* Dr Julie featured on the TikTok Creator Spotlight on Blue Monday (week of publication) and also ran live chats across the platform, promoted by TikTok with banner ads
* Hugely successful paid ad campaign across Meta, YouTube and TikTok – with focused subject matter at various times throughout the year
